Kirstin Ferguson, leadership thinker, board director, and author of Blindspotting: How to See What Others Miss, knows the difference between leaders who drive lasting change and those who unintentionally stall it by leaning too heavily on expertise.

In this episode, she explains why character-driven leadership sparks trust, how small daily interactions quietly accumulate into culture, and how curiosity creates the conditions for real transformation.

Most provocatively, Kirstin shows why competence on its own isn’t enough — and how the most effective leaders unlock momentum by asking better questions.

If you’re leading change management or organizational transformation, this conversation offers a practical, human, and transformative approach to leadership.

Here are three provocative questions that emerge from this Change Signal conversation with Kirstin Ferguson:

• Why does character matter more than competence when it comes to inspiring transformation?
• Do everyday leadership moments shape culture more than big, staged gestures?
• What happens when leaders ask better questions instead of always giving answers?

ABOUT KIRSTIN:

Kirstin Ferguson is a former CEO turned leadership thinker, board director, and author. Her latest work explores how character-driven leadership and everyday actions shape organizational culture and enable transformation that sticks.

Kirstin’s website:https://www.kirstinferguson.com
Kirstin’s book: Blindspotting: How to See What Others Miss